Old Spice has jumped on the esports bandwagon with a sponsor for the Overwatch Contenders. Notably, Overwatch Contenders is not the same as Overwatch League. Overwatch Contenders is generally considered as the path to pro and a pool for professional OWL teams to pick up new players.
We're excited to announce that @OldSpice has joined the team as an official sponsor of Overwatch Contenders in North America! pic.twitter.com/2rAIH7PQr9
— Overwatch League (@overwatchleague) March 13, 2018