Boston Uprising team has partnered up with Gillette. The partnership follows close ties between the Kraft family and Gillette. In 2002, the company secured the naming rights to Gillette Stadium, the current home of the New England Patriots and New England Revolution.
Proud to partner with one of Boston's most iconic brands: https://t.co/5UzrcCmN4j pic.twitter.com/ZQFeKCHIeD
— Boston Uprising (@BostonUprising) April 30, 2018
“It is with great pleasure that we present Gillette as the first official sponsor of the Boston Uprising,” said Murray Kohl, Vice President of Corporate Sales for Kraft Sports & Entertainment. “We’re confident that our fans, as well as the entire Overwatch community, will appreciate and embrace the forward-thinking nature of Gillette. They have been a proud partner of Kraft Sports & Entertainment for nearly two decades and we felt strongly about the opportunity to bring such a distinguished brand to the forefront of esports.”
You can read more about the partnership here.