Vikkstar knows a thing or two about success, with almost seven million YouTube subscribers.
The content maker, real name Vikram Singh Barn, has joined the London Royal Ravens Call of Duty esports team as a co-owner and says he wants to help the professional league develop.
Together with other British vloggers such as KSI and Behzinga, Vik has been making content for over 10 years as a member of the YouTube group Sidemen.
Teaming with the Ravens in Call of Duty and the competitive scene, which helps to understand joining the Ravens, Vik has always had an interest.
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His royal battle streams and Warzone tournaments were successful enough to get the Call of Duty League’s attention.
It culminated in Vik being funded by the league to run co-streams of league matches, where he found himself commenting and organizing watch parties.
“and hopefully watch the Ravens do amazingly well” and hopefully watch the Ravens do amazingly well.
Growing your league
The goal of Vik is to “build the footprint” of the competitive Call of Duty, and he thinks the “biggest thing to help grow the esports” is the people who play in the league.
“It is “more important than ever” to have players push out their personalities and live streaming, he says.
Be coherent, enjoyable, and special
Vik told the Press X To Continue podcast his “three core tips” on how he wants to help create an audience for streamers.
“Firstly, you have to be consistent with it and give it time. I think I went seven years straight of uploading a new video every single day.”
“It was a reliable place where people can get a new video every day. And I think that consistency is an important thing.”
All is about fun for his second tip.
“You have to find something that either you enjoy or a way of putting a spin on something that makes sure you enjoy it.”
“Either do something that no one else is doing or take something that someone else is doing and find a niche or a unique spin.”
For Vik, who was in his Call of Duty videos, using tomahawks and throwing axes. “I would win games with my friends using the throwing axes only. And people really enjoyed that because it was something they couldn’t see anywhere else.”
‘A lining in silver’
With lockdown announcements beginning in 2021 and several individuals finding it tough, gaming can be “a silver lining in the clouds.”
“Anyone who’s involved in the gaming space has been preaching for the longest time that it’s such a great way to spend your time.”
“And skills in terms of managing social media, economies in video games and creating connections with other people.”And abilities in terms of social media management, video game economies, and relationship building with other people.
Being online means “you can invent yourself as to how you want to be”
“You can meet like-minded people, you’re not limited by the people that you bump into in the real world, you can connect with people from across the world.”