ESL has announced that Euronics will be an official ESL Hamburg affiliate to be hosted October 25-27. Microsoft, Mercedes-Benz, Vodafone, DHL, ASUS Republic of Gamers (ROG), Game Fuel and Paysafecard also have been among other partners.
Euronic partnered with ESL, including France, Germany, Italy and Spain, also includes the sponsorship of the national ligues on key markets. In all its shops, as well as in and around Barclaycard Arena, ESL Hamburg, will incorporate branding in the German-based retail community.
“For us, providing a’ human touch in a digital world’ is our guiding principle in all we do online and instal,” said John Olsen, Euronics International managing director in a statement. “We have identified great synergies with ESL through direct access to an extremely engaged audience across several channels. We also love to create positive and memorable opportunities for our clients and supporters. “Euronics was founded in 1990 and consists of 26 stores across 35 countries.
Throughout 2017, the company revived and promoted video games. This quickly founded its own Euronics Games, which has been successful in a variety of different titles including League of Legends (LoL), Counter-Strike: Global offensive 2, Starcraft II, Rainbow Six: Siege, Overwatch and Apex Legends. The company also has a number of different titles.
In November 2017, the Esport Bund Deutschland (ESBD), which was formed to bridge the gap between game developers and the gaming scene, was brought together by EuronicsGameand 19 other sports team’s together with ESL and the German Games Industry Association (also named’ game’).