Complexity signs LA Galaxy striker Chicharito as a content creator

Complexity is an American esports organization owned by GameSquare Esports and was founded in 2003 by Jason Lake and is co-owned by Dallas Cowboys owner Jerry Jones. The organization competes in multiple titles including Counter-Strike: Global Offensive, FIFA, Fortnite, Valorant, and Apex Legends. Complexity has been known in the scene for quite a long time, they are one of the oldest esports organizations to ever exist and they’ve been growing immensely.

In December 2021, Complexity launched their Stars division, “Complexity Stars provides a platform for professional athletes and celebrities to connect with gamers in an authentic way. We are excited to launch Complexity Stars with its founding members and we look forward to adding more athlete and celebrity gamers to build the platform. Gaming is the core of Complexity Stars and an incredibly engaging way to connect gamers, athletes, and celebrities, authentically”, said Justin Kenna, CEO of GameSquare Esports. 

Complexity Stars has a lot of names under its brand, NBA guard J.R. Smith; Olympic gold medalist and WNBA Dallas Wings shooting guard Allisha Gray; UFC fighters Sean O’Malley, Max Holloway, and Megan Anderson; Tampa Bay Buccaneers running back Leonard Fournette and Baltimore Ravens offensive tackle Ronnie Stanley; and Los Angeles Dodgers infielder Edwin Rios, and they’re looking to add more as they did with Chicharito.

Chicharito was added to the roster on April 20, he is one of the most popular Mexican football players, he is followed by millions on social media and he is on his way to reaching his first million followers on the popular streaming platform Twitch. Now the former Manchester United, Real Madrid, Bayer Leverkusen, West Ham, and Sevilla player is looking for a new career path in the gaming/streaming industry, and the future is looking bright for him.

“Soccer is my life, and I leave everything on the field, every single time that I have the opportunity. But through time I’ve realized that there are important parts of my life that I want to pursue too, and one of them is gaming” said Chicharito in the announcement video of his signing with Complexity Stars. This means that his role in LA Galaxy doesn’t change, he’ll remain an important piece of the team.

In late 2020 we saw Kun Aguero, the now-retired football striker, come into the esports scene not only as a content creator, but he founded his own esports team. KRÜ Esports is now one of the biggest brands in esports from South America and the organization has been growing at a really fast pace. 

We’ve seen a lot of different stars from traditional sports venture into the gaming and streaming industry, it’s always exciting to see your favorite football or basketball in a more relaxed environment where you have the opportunity to interact with them and watch them enjoy their favorite video games. The esports industry is growing rapidly and it’s only a matter of time now for more athletes to join the scene. It’s going to be interesting to see which esports organization signs the biggest stars from traditional sports.