Esports organisation Complexity Gaming in the United States announced that TimTheTatman, Timothy Betar, has become a brand partner and part-owner.
According to a press release, Betar will provide ‘immediate revenue opportunities’ for Complexity through merchandise sales, marketing activations, personal appearances, and branded content.
According to a press release from the Canadian capital markets, GameSquare, the parent company of Complexity, has given TimTheTatman “5 million options and 2.7 million RSUs” that will vest throughout the three-year agreement.
In a press release, Betar said of the news, “Joining the Complexity team has been a fantastic journey. Following Complexity’s success, I’m impressed by their dedication to winning in top-tier esports and the enthusiasm of their supporters.
This association with the Dallas Cowboys and Jerry Jones’ backing is outstanding. Because I’ve been a lifelong Cowboys fan, this is a unique opportunity for me in esports. There is no other esports facility that comes close to Complexity’s headquarters at the Star in Frisco.
As Betar put it, “It was an easy yes” when Complexity and GameSquare invited him to join the team. [Complexity CEO Jason Lake has built a fantastic team at Complexity.] Justin Kenna has created something special at GameSquare. As a result, I am eager to begin.”
GameSquare CEO Justin Kenna chimed in, saying, “TimTheTatman is one of the most well-liked, engaging, and entertaining figures in esports. It’s a thrill to be working with TimTheTatman as we create the world’s largest esports organisation. He’s incredibly gifted, and his credibility with both fans and brands is immediately established.
“With more than 18 million followers, TimTheTatman has immediately increased the audience and engagement of Complexity.com. This makes Complexity a top-tier competitive team and one of the world’s leading streaming organisations.”
According to the announcement, GameSquare and Complexity plan to work with Betar to create exclusive merchandise collections available online and at Complexity’s headquarters, the GameStop Performance Center, at The Star in Frisco Texas.