XTRA Gaming, a North American Fortnite team, has partnered with Razer, a gaming peripherals company. This deal will give Razer exclusive rights to its logo, colors, and branding. This deal is set to last for one year with the option to extend.
XTRA Gaming has been making big waves in esports lately by travelling the world and competing in various E-sports tournaments. As one of the fastest-growing teams in North America, XTRA Gaming has been looking for a partner that would allow them to grow into a household name. With over 1 million followers on Twitch and an average of nearly 100 thousand viewers per stream, they have a strong following base that they hope will continue to grow with this new partnership.
The sponsorship deal was brokered by esports agency Envy Gaming, who helped multiple teams including Cloud9, SKT T1, and Team Liquid. According to Scott “SirScoots” Smith, the co-founder of Envy Gaming, “We are happy to congratulate XTRA on their partnership with Razer. This is is a great opportunity for both brands to grow significantly in North America.”
This deal shows that Razer is stepping up its presence in the gaming industry. Recently, they have been expanding their empire by partnering with gaming teams all over the world. This move seems to be paying off as they are getting more recognition for being an influential gaming brand.
There is no doubt that XTRA Gaming will give it its all this season. It is exciting to see how far they will go with this sponsorship deal and what kind of opportunities it will bring them in the future. It will be interesting to see how this union affects the other teams in the league and what kind of effect it will have on the overall competition. Razor Gaming is one of the top teams out there and we can’t wait to see what they will bring to us next season.