Esports Entertainment Group’s esports betting platform VIE.bet has announced a partnership with esports encyclopedia, and Team Liquid affiliate, Liquipedia.
As a part of the deal, VIE.bet will be integrated into Liquipedia’s Dota2 and CS:GO pages, allowing its visitors to see odds and place bets through the betting platform. The integration is set to launch on May 3rd and promises to be ‘the most community-centric and responsible betting integration in esports’, according to the release.
Grant Johnson, CEO of Esports Entertainment Group, spoke on the announcement in a release: “Esports communities have incredible passion and competitive drive, which makes for an exciting betting landscape. Unfortunately, that passion and drive are often taken advantage of, and there’s significant distrust towards betting platforms in the space.
“We believe there’s a better way forward in esports betting that comes from collaboration with trusted institutions. We’re proud to work with Liquipedia and VIE.bet on this new initiative, and we’re confident in VIE.bet’s ability to foster an active esports betting community by building a safe, trusted experience.”
The integration is expected to include safety mechanisms to ensure that betting information is only shown to users of legal age in VIE’s 150 whitelisted jurisdictions worldwide. Moreover, betting information will be shown with visible guidelines on gambling safety and an option to disable the function by the user.
Bux Syed, Director of VIE, also commented: “Liquipedia has been part of my daily life for at least 10 years. I use them to check the latest tournaments, upcoming matches and results. Me and 700 million other esports fans like me visit their platform each year. As a new esports betting brand, we’re aiming to grow our brand through community-based projects.
“It’s a no brainer for us to partner with Liquipedia and its community to educate esports fans about safe and regulated gambling. My team and I are extremely excited to work with the Liquipedia team, and we’re looking forward to introducing VIE and engaging with its community.”
Additionally, Liquipedia will also be publishing Esports Betting Advertising Guidelines as a commons wiki resource, aiming to establish the ‘best industry-wide practices for safety, integrity and accountability in betting advertisements and partnerships in esports.’
Erik Saler, Head of Liquipedia, added: “A lot of esports sites have integrated betting in careless ways, sadly. As one of the largest resources in esports, we not only felt a responsibility to do this better, but we also felt that if we do it right — with the right partner, in the right way — we could help improve betting in esports as a whole and make it safer for all. We are proud to have found like-minded allies in VIE.bet who share our values of community, safety, responsibility, and integrity.”