The announced partnership will come to life for players by mid-2021.
A new alliance with Garena, a global games developer, and publisher, for an upcoming in-game collaboration, was revealed today by McLaren Racing.
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The collaboration will deliver on the mutual belief of both companies to provide their community of fans through racing and gaming with innovative and engaging experiences. As part of the partnership, fans will look forward to seeing McLaren’s Formula 1 racing driver, Lando Norris, in a key role.
Jason Ng, Vice President of Garena’s Strategic Partnerships, said, “In motorsport, McLaren is one of the most popular sports brands. We are delighted to be able to work in this relationship with some of the best minds in the industry.”
Mark Waller, McLaren Racing’s chief commercial officer, said, 2020 was a year for many around the world that took gaming to the forefront. McLaren and Garena both have a track record of producing engaging gaming community material. We are excited to be working together to further our gaming skills and provide our fan base around the world with captivating content.
Towards mid-2021, the relationship is set to come to life for players. In the coming months, more information will be shared.