Vodafone Giants announces KitKat sponsorship

Vodafone Giants, the Spanish esports company, has formed a deal with KitKat (KitKat Spain) that will see the chocolate brand become the main sponsor of the organization.

There was no disclosure of the financial terms and duration of the contract.

The brand will be visible on official team uniforms, outlets for team broadcasts, social media, content for players and creators, and more.

KitKat is joining other investors in the Vodafone Giants, including Nike, Chupa Chups, and Red Bull.

In the League of Legends, Rocket League, FIFA 21, and Counter-Strike: Global Offensive, among others, the Vodafone Giants field teams.

In October, an esports company ownership consortium under the name Good Game Group was founded by Vodafone Giants. It raised $3.3 million USD earlier in the year and purchased the Spanish organization x6tence through its parent company, Giants Gaming.