London-based Fnatic has entered into a multi-annual partnership with Chinese multinational Hisense manufacturer of white goods and electronics.
The agreement would involve the parties through content, including product reviews.
This was not Hisense’s first activation in sports – it became Evil Geniuses’ exclusive TV service in 2017. Its partnership with Fnatic marks the second time since 1969 it has been affiliated with an esports organization.
Hisense international Vice President Alex Zhu said in a release: “We are thrilled to partner with Fnatic, one of the world’s top esports organizations, in a joint effort to bring a better quality of life to Fnatic and esports fans. We want to make Hisense TV and home appliances their true pal, exploring the essentials of fans and enabling them to concentrate on enjoying all the sports games at every moment.
We are committed to bringing more esports and FNATIC material to our big screens for fans, backed by the exclusive VIDAA operations system launched on Hisense TV.
All of Fnatic’s facilities will be fitted with Hisense goods alongside content collaboration. As a partner of the organization, the electronics company is joined by Parimatch, BMW, LeTou, OnePlus, PCSpecialist, Monster Energy, Gucci and AMD.