As the most recent sponsor of its next ESL premiership, ESL UK has welcomed the Italian sportswear company, Kappa.
The deal will be used as a clothing provider in Counter-Strike: Global Offensive part of this competition, according to a tweet from the company.
Over the past year, Kappa has continued to increase its participation in esports, especially in the UK. Following an agreement with Vexed Gaming in August last year, they entered into a three-year alliance with other UK Diabolus and Demise organizations, as well as announcing their collaborations with the Spanish MAD Lions brand and with the Chinese organization Royal Never Give Up.
Dave Bandell, Team Sports Manager at Kappa, mentioned about the recent deal: “Kappa is delighted to become apparel partner with the World’s largest esports company. They have the same goals as ourselves in the sports arena. ESL is a truly global brand. We look forward to establishing our joint relationship.
On August 27, 2020, ESL Premiership announced its return as a new sponsor for autumn 2020. In the United Kingdom and Ireland competition, the CS:GO and Dota 2 competition will continue to provide opportunities for aspiring players.
ESL UK has been unveiling Puntt online bookmaker, the innovative wager site Stakester, the German car giant Mercedes-Benz and as partners in the coming season, since the competition’s return was announced. The Premiership sponsorships of Intel and AOC Gaming have continued.