Guild Esports, which counts David Beckham as one of its co-owners, has announced its worldwide launch.
Guild Esports is based in London, UK, and is looking to develop a “traditional academy model” talent pipeline.
According to a statement, the company requires scouts to “coach and develop the most talented players” so that it can continue with the operations in the FIFA, Fortnite and the Rocket League, which have to be sponsored by industry leaders. The branding of a company was tapped by Fergus Purcell, perhaps most famous for his work on the Palace skate and streetwear brand.
David Beckham said, “Throughout my entire career, I’ve had the good fortune of working with players at the very top of the game and I’ve seen the passion and commitment that it takes to play at this level first-hand. I know that our esports athletes live with determination nowadays and we at Guild have the vision to set a new standard to support these players in the future. We are committed to cultivating young talents across our education systems and aim to see our Guild Esports Team grow.
The latter spending £480,000 at 6% a share in order to retain the 11,7% stack. Beckham and Blue Star Capital engaged in a £25 million investment process of Guild Esports.
“There is no signs of a slowdown in the environment of sports and this is the right time for Guild Esports to enter this exciting market,” said Carleton Curtis, Managing director of Guild Esports.
“We have built a management team with expertise that is well-rounded and I’m proud to be co-owner of David Beckham as his deep professionalism and expertise in creating sports teams that work closely together with our core strategy in building the best of esports teams.”