OverActive Media, the Spanish brand MAD Lions, has established a partnership with the Italian brand of sportswear Kappa.
The deal will be covered by the LEC and Superliga Orange MAD Lion teams, and Counter-Strike: Flashpoint of the Global Offensive, Kappa clothing.
For MAD Lions and fans, as well as for the creation of “general accessories,” Kappa will produce fashion and streetwear products. The sportswear company will take care of all the e-commerce processes of MAD Lions from inventory to operation.
This is by no means Kappa’s first esports trip. After partnerships with the British Vexed Gaming organization late last year, it has since signed agreements with the Chinese Royal Never Give up and with the British Diabolus organization.
Chris Overholt, CEO of OverActive Media, spoke in a statement regarding the partnership: “This is an exciting opportunity to welcome Kappa to the OverActive family and to be proud of our tremendous roots in Europe. This represents a new era for our brand MAD Lions as we enter the world of lifestyles and merchandise together with an excellent partner.