Sports Information Services (SIS) has entered into a deal with Bet365 in the United Kingdom to optimise it’s esports betting sites platform and the esports services of the betting sportsbook.
SIS will begin its Bet365 end-to-end solution in February when it reveals its sports betting product SIS Competitive Gaming at the ICE London.
The product comprises live events, feedback, built-in betting triggers as well as a range of markets and esports prices. Through this development, customers will have the opportunity to engage in live esports matches, including in the NBA 2 K SIS Blitz League.
In its release, Paul Witten, SIS Product Manager, commented on the deal: ”
SISS Product Manager, Paul Witten, said, “SIS competing for gambling is specially designed to appeal to existing sports betters in a format known and fast-paced, which allows for several wagering possibilities. Incorporated quality and honesty into the product from the beginning.”
An appealing quality of the agreement is that all SIS matches are monitored by a Specifically Trained Integrity Referee (ESIC) for this role. Strict player security policies and guidelines for fairness must be implemented to ensure equal and open competition.
While in the past Bet365 had offered a sports market, it was largely on the fringes of innovation in esports betting. The bookmaker ‘s latest move to provide SIS technology, which is currently being supplied through Bet365’s sports betting services in the coming weeks.