Newzoo form partnership with Excel Esports

British Excel Esports organisation has formed a strategic partnership with Newzoo.
Both Excel and Newzoo will be able to improve “comprehension of various aspects of sports in different markets,” and will encourage growth.

“We are excited to partner with Excel Esports,” said Remer Rietkerk, Head of Eports in Newzoo, in a statement about the collaboration. It has been a great thing to see the Excels of ascent in the past year as a leading light in both British and European esports, raised as a passion project of Kieran and Joel Holmes-Darby.


“Everyone has a strong local market identity and a strong regional presence as a model and we look forward to working with them in the growth of both the region and the world. Our collaborations are key as ever in our ongoing effort to enhance reporting quality.

“Newzoo also has partner listings including Newbee, Team Liquid, Ninjas in Pyjamas, DetonatioN Gaming and Astralis Group. The analytics company recently launched its own analytics platform, which offers a range of working games and esports data for one reason.

The Excel Esports CCO Robin McCammon spoke to the relationship with Newzoo and concentrated on data: “The strategic decision-making of Excel Esports has always been grounded in our deep understanding of the sports industry. Excel Esports’ Our partnership with Newzoo will allow us to continue to build and grow our data-driven approach not only in the UK, but worldwide. Knowing and understanding where our global vision is headed is important to understand it.”

Wouter Sleijffers is the CEO for Excel Esports, McCammon CCO, and Milly Preston as the Heads of Marketing in recent months. The agency collaborated in January with BT in multinationals.