ESL and DHL establish new partnership for 2020

ESL has extended its agreement with DHL to cover ESL One competitions for 2020. Tournament organisation

For the year, DHL will continue to be a sponsor of ESL One tournaments and a logistics partner.

The grassroots initiative ESL Academy, founded last year in conjunction with DHL, will start in 2020 and will provide an amateurs Dota 2 programme. As part of the extension, DHL will continue supporting the network.

The CEO of ESL, Ralf Reichert, commented on the partnership: “We host competitions across the globe and deliver first-class entertainment to millions of esports fans, both at the tournaments on-site and via our live broadcasts.

The expansion was also discussed by Arjan Sissing, Head of Corporate Brand Marketing, Deutsche Post DHL Group: “With the alliance, a young target group that is hard to reach via the traditional marketing channels is very effectively being tackled. E-commerce is a vital part of our business for us as digital natives, of course, sports fans have a strong affinity to e-commerce. However, not just as consumers but as potential employees, they are appealing for us.