The contract for media rights for past Esports events between Activision Blizzard and Google has cost $160 million, sources suggest.
This is the figure from several Esports Observer sources, which reports Call of Duty, Overwatch and Hearthstone. YouTube will broadcast solely sporting events for three years throughout these sports.
The amount of money that reflects each title does not seem to be explicit, but the sources suggest that the Overwatch League controls most of the amounts and most of the others go to the Call of Duty. Hearthstone is said to be a free throw.
For two years a previous Overwatch League exclusiveness deal was officially projected to be $90 million.
Apparently, the new agreement with Google includes important but feasible incentives for viewing and ad sales goals. While Overwatch’s distribution is no higher than its previous deal with Twitch, teams and exclusivity deals were announced last month and are part of a wider partnership between Activision Blizzard and Google. Google Cloud has now become the preferred provider of the publisher’s cloud services.
Last part was suspected as a factor in Activision’s streaming of the Nvidia GeForce Now service less than a week after its launch, sparking speculation that Google Stadia could soon attach publisher titles.
Nonetheless, Nvidia has since clarified that it has been due to a “misunderstanding.” to include the call to duty, monitoring and more on its service.