Pinnacle, an online betting operator that has a focus on esports betting, has a strategic partnership with the Vancouver-based Chameleon Gaming company Askott Entertainment.
In order to support Askott’s continued development of the betting technology, Pinnacle will provide its trade and risk management services to the platform.
Now Chameleon Gaming provides customers esports betting, streamers betting and fantasy games, though plans are in place to introduce own casino games.
Pinnacle Director of Trade, Marco Blume said: “We have worked closely with Askott on the development of our new API and are happy to transform this pilot project into a long-term partnership, Pinnacle Trade Director Marco Blume said. “Askott combines the best of passion for esports, tech and igaming and we are happy that our product can be used to enhance their offering.”
Askott CEO Scott Burton said, “We agree that leverage over the value chain and integration internally are the only way to innovate in this industry.
“We aim to become a one-stop-shop, integrated for people that would like to launch brands for tomorrow’s audience.”