London-based Fnatic finishes re-brand

On Friday, Fnatic, a London based esportive firm for CS:GO teams, League of Legends, Dota 2 and others, revealed a full corporate brand on Facebook.

“We are simplified, cleaner, sharper and visually aligned with our new brand aesthetics,” a statement released. Fnatic told its fans that the company needed to update its identity and purpose.

“The brand was much more adaptable than previously; it is audacious and robust across a variety of use scenarios, from clothes, physical, hardware to in-game. And as the branding evolves, Fnatic “wants to sharpen and develop.” Much of the latest rebrand is said to be more engaging with customers because it wants to be closer–online and offline–to more fans.

For its first place on the DreamHack Masters Malmö (CS:GO), and a strong performing event in the League of Legends European Championship, Fnatic was ranked #3 on the Esports Observer list of the top 10 Esports Team organisation in 2019 by competition results. In announcing its rebrand today, Fnatic said that it plans to have esports teams “on every continent” competing in the all of top esports.