Behind Astralis, Origen and Future FC, the esports ownership group have announced a partnership with the GLHF platform.
Financial details have not been revealed, but it has been stated that the partnership is not to include Astralis Group jersey exposures. Instead, it would only be focused on “advertising and service deliverables,” although it was not revealed what it will consist of.
Astralis Counter-Strike: Global Offensive Team had previously been included in the media content created with eSports.com, a team partner before the platform was purchased in October 2019 by 7Sports.
The UK Betting Company, William Hill and Gamingzone Entertainment launched a joint venture with GLHF Entertainment AB. William Hill is among bookies competing for space in the esports betting sites scene.
GLHF.gg helps fans mainly to watch games, to forecast outcomes and to answer trivia-questions, gaining money to compete on trophies, including Counter-Strike in-game skins: Global Offensive and Dota 2. BetGLHF.gg provides a separate site to make live bets on gaming streams.