A Sponsorship Agreement with leading eSports team Fnatic has been signed by Letou, an Asian esport betting and gaming operator.
This contract will see LeTou become Fnatic’s main sponsor in helping the Dota 2 squad in Kuala Lumpur.
The deal grants Letou the right to name Fnatic Dota 2 and to exclusive content, tournaments and access to social media for the Fnatic Dota group.
“LeTou is enthusiastic about our game, and collaboration with Fnatic provides us the ideal chance to engage in their developing markets of sport,” said Paul Fox, CEO of Letou. “Fnatic is famous for being the best in the industry and we are excited about supporting their Dota 2 team and creating memorable content in order to bring their community and ourselves together.” The agreement was the first Letou sponsoring deal on the eSports market, which had previously worked as the English football shirt sponsor of Swansea City and the Asian gaming partner for It.
“Both LeTou and Fnatic have had great success in our respective fields, so it is fitting that we are now working together to continue that success,” said Fnatic chief operating officer Glen Calvert. “We are optimistic that through the strong global international market share of LeTou we will give fantastic experiences for our fans and boost our community profile.” Recently, a Fnatic Dota 2 squad has qualified for the Chengdu Major MDL in China, which will play later this month against 15 of the best teams in the world.