Dutch professional football club Eredivisie has announced a partnership with DreamHack, promoter of sports events, based on the FIFA esports team, eDivisie.
The relationship aims to “build on Eredivisie and DreamHack’s core competencies and strengths.”
Marc Rondagh, Eredivisie’s Business Development Director, spoke about the eDivisie’s relationship and the future: “We are very excited and honored to invite DreamHack as our affiliate, adding years of experience in international sports competitions to the table. For the past 2.5 years, we see this as a wonderful acknowledgment and incentive for creating the eDivisie and we are very optimistic about the high expectations we have for this new partnership.
We also think that we’re at a stage where we’re ready to take the next big step and scale up the eDivisie so we can bring an even bigger and better professional FIFA league to all the fans out there. “eDivisie is the new Dutch tournament where teams from the 18 Eredivisie clubs participate in an attempt to qualify for the FIFA eWorld Cup. A cumulative prize pool of € 100,000 (£ 89,701.95) will be available for the coming season.
Peter Nørrelund, Co-CEO of DreamHack refined on the company’s choice to partner with Eredivisie: “We are very proud to team up with a strong partner like Eredivisie. Eredivisie and the Dutch football clubs have been engaged in esports for some time and have built a very strong foundation with their FIFA league, eDivisie. Several of the world’s top FIFA players are Dutch and millions of Dutch gamers play FIFA on a regular basis, so we believe that The Netherlands has a huge potential of being an absolute frontrunner country in competitive FIFA.”