Unikrn has collaborated with the German organization Unicorns of Love, a betting platform dedicated to esports.
Unikrn entered the market earlier this year, competing against traditional bookmakers like Betway esports, bet365 and Betfred.
Unicorns of Love revealed its new Counter-Strike: Global Offensive roster that will participate in the upcoming ESEA Mountain Dew League in conjunction with the alliance announcement.
As part of the arrangement, the partners will offer a $50,000 (£ 39,905) six-month sponsorship contract to play under the Unicorns of Love banner for a competitive player or streamer. Competitor apps refer to Fortnite, Super Smash Brothers, and combat game players or “any other sport with solo activities.”
Unikrn’s CEO Rahul Sood spoke on the collaboration, “Unikrn is first and foremost a supporter of esports. The last time we co-founded a team, it was a big success during our tenure. Unikrn loves Unicorns of Love’s fan love: just the name itself was too good to pass up. We’re excited to unveil Unikrns of Love.”
After gaining investment from Mark Cuban, Dallas Mavericks’ co-owner and American actor Ashton Kutcher, the business gained a lot of publicity. The relationship at hand is not the first alliance with a squad by Unikrn, though: the firm received a jersey sponsorship with German-based organization BIG in 2017.
Jos Mallat, Unicorn of Love’s owner added: “The family of Unicorns of Love is evolving today. Our proven teams are going to donate a fresh shirt with invaluable assistance from Unikrn. New players will join us as UOL aims to become the finest CS: GO franchise in Germany. Andreas “Andy” Schäfer, Jon “JDC” de Castro and Michal “OKOLICIOUZ” Glowaty are thrilled to be adding three fresh players. We can’t wait to welcome a follower to stream or compete in our clan in 2020.