A multi-year collaboration with esports entertainment company Allied Esports, a subsidiary of Allied Esports Entertainment, has been announced by the digital media company LiveXLive Media.
The agreement will see collaboration between LiveXLive Media and Allied Esports to enable the former travelling studio, LiveZone. The portfolio of portable sports venues by Allied Esports, the HyperX Esports Trucks, will act as LiveZone’s home base for going forward.
Rob Ellin, LiveXLive Media Chairman and CEO commented on the agreement in a publication: “With this collaboration, we are putting together the two fastest-growing types of live entertainment, improving the experience for customers and companies alike. We are also uniting two separate groups— music lovers and gaming supporters — while at the same moment pursuing our commitment to provide our key public with the finest in streaming entertainment. “LiveZone will be formally debuting at the iHeartRadio Music Festival in Las Vegas on September 21st, on the same weekend as LiveXLive.
As part of its ongoing original concert series, LiveXLive Presents, LiveXLive Media will also host performances from the HyperX Esports Truck stage.
Jud Hannigan, Allied Esports CEO added: “Sports and gaming are an expanding and evolving public that has been extremely difficult to achieve by those targeting their demographics.
Partnerships with forward-thinking businesses such as LiveXLive will enable us to keep bridging the divide between sports and other entertainment industries and offer high-end, brand-friendly products and products to customers around the globe. “The acquisition of Allied Esports International and World Poker Tour (WPT) Enterprises has recently been finalized by Black Ridge Acquisition Corp.