H4X.gg has partnered up with esports events organisers Dreamhack and ESL as their official Apparels sponsor. With the popularity of esports events rising and the demographic focusing towards the younger generation, we are witnessing more and more non-endemic to esports brands joining the fray.
We have already seen the likes of Mercedes, Audi and several other brands joining the bandwagon and sponsoring events or teams. The company which was formed by BITKRAFT Esports Ventures and Jon Gurman has several years of experience in the apparel business.
The first event to witness this partnership will be the ESL One Katowice in February. With ESL Streaming their matches on Facebook and Dreamhack on Twitch, the outreach of the platforms is very wide.