Adelaide Crows have bought Legacy esports.Legacy esports is a top esport organisation in the region with teams fielded in CSGO and League of Legends. The organisation is based in Sydney. The deal was crafted by Crows‘ dual premiership player and current chief operating officer Nigel Smart. As of now, Legacy will be able to keep its identity intact and will not be submersive to Adelaide Crows.
It [eSports] is hugely popular with millennials and there are enhanced opportunities for current and new corporate partners to engage with younger, digital and social media-savvy audiences,” Fagan said.
“In many ways, eSports represents the intersection of technology, media and entertainment, which are all a key part of our strategic focus.