Las Vegas has seen a big push for esports. With the gambling commission and several of the top organisations reinstating their faith in esports in the region, we continue to see renewed investments in esports in Las Vegas. There was one tournament held earlier in the year at Las Vegas.
But Dreamhack Las Vegas was a big dud as there just were not enough viewers live at the venue to call it a success. Of Course, it had a lot to do with the venue and the pricing of tickets, but the general interest in attending live esports events in the region is lower compared to any other possible location.
Esports betting sites, for example, Pinnacle, are creating campaigns in order to market the Las Vegas Dreamhack festival, a bit like we see at sporting events like Cheltenham.
“We have very ambitious expansion plans over the next two years, and when we realized that a location at Luxor was possible, we jumped at the opportunity to develop our flagship here,” Allied Esports International CEO Jud Hannigan said in a news release.
Staying true to that statement, we will see an esports arena to be opened at the Luxor hotel in Las Vegas. This Arena will be developed to be on par with the Yankee stadium, Madison Square Garden etc.