Turner Esports have announced that their deal with Geico has been up for renewal. The sponsorship is one of the biggest deals for Turner Esports as Geico is one of the biggest, if not the biggest sponsor for the Eleague.
With a payment of over 2 million dollars per year, it forms a major source of revenue for Eleague and Turner Esports. In addition to Geico, there have been other organisations and brands such as Dominos, Hyperx, Dell, Snickers sponsor Eleague.
This deal renewal reiterates the faith and the belief that these brands have in esports and Eleague. The combination has been a focal point for non-endemic brands to enter into esports.
In January, SBD also reported that some initial ELEAGUE sponsors were unhappy with the viewership of the tournaments, and that all the initial deals were for a single year. All of that changed with the Eleague Major which reached record numbers.