Eleague and Gfuel announce new partnership

Gfuel and Eleague have partnered up to rename their State of the Art Atlanta based studio to GFuel Eleague Arena. The initial focus of the partnership will see G FUEL becoming the official energy drink of ELEAGUE, with the company reserving the ability to promote its energy drink products as the official energy drink of the league across all platforms.

We are proud to partner with G FUEL, a brand synonymous with high energy, focus and performance that is a perfect fit for our ELEAGUE community,” said Seth Ladetsky, senior vice president of sales, Turner Sports. “We look forward to continuing to present all the excitement associated with our ELEAGUE coverage from G FUEL ELEAGUE ARENA.”

“This is a pivotal time for the esports community and this partnership is in line with GFUEL’s mission in gaming,” said Cliff Morgan, CEO of Gamma Labs. “Many new people will get exposed to the exhilarating thrill of esports competition through Turner’s extensive network, where winners and losers are separated by milliseconds. These competitors are true athletes, and G FUEL energy drink gives them the focus and reaction time they need to compete at this high level.”

About G FUEL
G FUEL Energy Formula, a healthy alternative to canned energy drinks, is a product of Gamma Labs. The rapidly growing maker and marketer of energy beverages helps give their fans the energy, focus, and reaction time they need to enhance their lifestyle.  Whether it’s through gaming, sports, entertainment, or any of life’s everyday challenges, G FUEL helps its fans do what they do, just a little bit better.

About Turner Sports
Turner Sports, a division of Turner, is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, ELEAGUE and professional golf.

Source: Eleague