Dallas Cowboys are going to buy an eSports team

Dallas Cowboys have been contemplating buying into an eSports team over the course of the past one year.

Esports has been at the center of investments over the course of the past few months. With established organisations such as 76ers, Audi, VISA entering eSports Dallas Cowboys are on the waiting list for the next big organisation.

When it comes to something like e-sports, it makes so much sense for us because we’re such a sales driven organization,” said Matt O’Neil, senior VP of brand marketing for the Dallas Cowboys. “If we thought we could buy a team for — gimme a number — $2 million, $3 million, $5 million or whatever, but get $7 million in sponsorship deals over the next couple years it becomes a no-brainer.”

“Whether or not e-sports thrives long term, if we felt we could make that money today, then let’s go.

Dallas Cowboys have partnered up with Epsilon Agency. This will provide them with a rough estimate and direction about how to go about eSports in general. The move comes at a time when others are already moving into investments in eSports. They aim to gain the first moverÅ› advantage by moving fast. However studying the field and investing smart is equally important

Source : ADAgenie