Brazilian esports organisation, SK Gaming has announced a new partnership with Intersport. The German organisation is well-known for making sports jerseys. This is the first foray into esports for Intersport Germany. They have over 5800 stores in 65 countries and this vast presence makes them suitable for esports branding.
We wanted to show our appreciation for esports in the greatest way possible. With SK, we have found a partner that embodies the sport like no other – and is set to once again aim for the top of Europe with the new LEC spot. With this partnership, we especially wanted to strengthen the bond with our young target group since esports is an area that has garnered a lot of attention in recent years.
Niko Lindauer, Director of Sponsoring and Events at INTERSPORT Germany
SK Gaming meets @INTERSPORT_GER for the biggest unboxing in eSports history!
Our players looking ???????????? in the new jersey!
— SK Gaming (@SKGaming) December 1, 2018
For SK Gaming, this means they will have a new jersey very soon. The jersey will go on sale soon, and it is going to be a limited edition. Fans can buy the same from Intersport in Europe. Having a premier brand like SK Gaming associated with them is a big step for Intersport. They will not limit themselves just to jerseys, but will also have content created for them.
We have invested a lot in the future direction of SK Gaming in the last months. So the timing of this partnership couldn’t have been more perfect. Fresh new talents, our return to the “Champions League” of League of Legends and a new partner, INTERSPORT, who passionately supports and presents this development in a fittingly grand manner.
Alexander Müller, Managing Director at SK Gaming
The SK Gaming Intersport Jersey
The new jersey is already out on the website and you can catch the first look here. The SK Gaming jersey has ample space for the various SK Gaming sponsors. It keeps the former colours of the organisation while providing lots of open space and value to the jersey. The official webpage lists the jersey’s features as given below:
The official 2019 SK Gaming Jersey:
– Comfortable to wear
– High breathability
– Good moisture transport
– Crew neck
– Material: 100% Polyester