The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. The group was founded in 1923 and now operates in more than 100 countries.
With esports booming, heavy investments looking to come into the industry in the next few years. The Overwatch League is looking at a buy-in price of $20 million. Nielson now announce the launch of Nielsen esports, which will advise and guide new organisations looking for investment guidance.
Nielsen has worked with several esports organisations such as RFRSH entertainment. While their experience in the domain is not the best, they definitely have been doing their work regarding esports and investments in the industry.