Formula One is entering esports soon. They have announced an esports championship which will help the fledgeling sports gain more popularity with today’s Youth. Formula 1 is a sport which requires huge investments, but it has not always garnered the same kind of support growth.
The Formula 1 eSports Series will be run as a partnership between Formula 1, game developer Codemasters, and eSports specialists Gfinity. The first season will kick off in September, they will have a points system to determine the 40 quickest drivers.
This launch presents an amazing opportunity for our business: strategically and in the way we engage fans