Many brands are investing heavily into esports. While Mountain Dew has been a presence in esports since a long time, they have not officially jumped ship and invested a lot of money.
This time however according to reports, they will be sponsoring Dignitas, Splyce and SK Gaming. These are some of the biggest esports brands in the esports arena, with two of the organisation having significant financial backing as well.
“ESports fans and players are incredibly savvy and strategically minded – they understand the incredible resources, increased media exposure, marketing and opportunity for improved technology that traditional sports advertisers – especially those who pursue authentic activation, like Mountain Dew – can bring to the space.”