Starcraft 2 World Championship Series Australia will be sponsored by Mcdonalds. It will feature the iconic hotel chain as their sponsor. This is the first time Mcdonalds has entered the esports scene.
Ryan Cunningham, You Know Media CEO :
“It’s a big step to support this growing sport and its huge local audience, which is hungry for brands to help take them to the next level. Credit should go to Blizzard who recognised the potential in a new partnership like this which grows the category and challenges how brand sponsorships can enhance and grow sports.”
More information about the announcement can be found on The EsportsObserver.