Delaware North, the parent company of the six-time Stanley Cup champion Boston Bruins and the TD Garden, have invested in esports franchise Splyce.
“Delaware North is always looking at emerging markets and new opportunities and certainly one in the entertainment and sports space,” TD Garden President Amy Latimer told ESPN. “One, because we feel like we already have some of the important elements that would make a sports franchise successful. We have a sales teams for sponsorships and ticket sales. We have a marketing engine, social. We have an arena to host events. It was an ideal partnership because we already have some of the basic elements.”
This marks a significant investment into esports. Boston Bruins’ investment definitely puts in a big push to esports.
“For us to be competitive for players, for opportunities for growing our business, we really have to look at what is the right opportunity, and you’re looking at places like Philadelphia, Boston, New York City, Chicago, if we want to stay in the northeast, and that was really important to us,” he said. “Boston offered not only one of the passionate fan bases in sports, but also, it’s got great infrastructure here for running a sports team. I think there are really opportunities to grow the cross-fan-base between esports and sports both directions.”