Ice Cream brand Peters Maxibon have announced their partnership with Avante Garde. This is the first time the brand has entered into eSports.
In a statement to respawn.ninja Avant Garde CEO Wesley Collier showed his excitement;
“WE’RE EXCITED TO BE PARTNERING WITH MAXIBON, AS THE FIRST TEAM ORGANISATION IN ANZ WITH A CONSUMER BRAND AS A SPONSOR. TOGETHER, WE’RE EAGER TO SHOW THE OCEANIC REGION WHAT WE CAN DO IN 2017!”
This information comes just in time before the League of Legends Oceanic Pro League kicking off this year. This can be seen as a trend with mainstream brands investing in teams and sponsorship deals of eSports organisations.
A statement from Peters Head of Marketing Alicia Munday:
“We are pumped to be a part of the growing esports scene in Australia, Maxibone is already a huge snack in the gaming repertoire, so its great for the brand. Avant Garde is an exciting brand for us, and we are proud that Maxibone will be fuelling them to greatness, in the biggest local leagues and on the world stage”.