Miami heat have acquired a stake in the esports Franchise Misfits. Misfits are one of the most succesful Overwatch roster. The Misfits roster surprised everyone a few months ago when they countered the multiple tank meta with multiple DPS.
The Miami Heat have acquired a stake in esports franchise Misfits. Team will handle all marketing & sponsorship & cross promote brand.
— Darren Rovell (@darrenrovell) January 10, 2017
The Miami Heats will handle the marketing, Sponsorship and cross promote the brand. This does mean that the esports section of the game is left to the current owners of the game. That definitely is a strategy that many new investors are following. This makes up for their lack of knowledge in esports and helps them learn while continuing to grow. We have seen Eleague also adopt a similar strategy with esports professionals.