TSM and Cloud9 have entered into a deal with Axe. The deal follows the announcement of several such endorsement deals by other gaming organisations. Both the organisations put up blog posts announcing the same.
We at TSM are proud to announce our new partnership with Axe, the No.1 men’s fragrance brand in the world*. As of today, Axe will be an official partner of TSM. We’re excited to bring Axe into the world of Esports and welcome them to the TSM family!
Cloud9 which is the other NA organisation also put up a blog post which announced their partnership with Axe.
We at Cloud9 are excited to announce our partnership with Axe male grooming products! Moving forward Axe will look to help each and every Cloud9 player be the best they can be as part of the #FindYourMagic campaign. Known for its young male demographic, Axe is best known for producing body sprays, deodorant sticks, shower gels, and hair products to help guys look and feel great. Soon enough, you’ll begin to see Cloud9 players as they show off their Axe swagger using a new regimen of popular products and stylings.
Please help us in welcoming Axe to the Cloud9 family of partners!