British game industry content agency Attention Seekers and live event firm Done + Dusted have formed a joint venture to make competitive gaming and esports into much larger public events.
The aim of the venture is to provide an enhanced experience at live events. The venture will also provide live event expertise to newcomers and anyone who seeks advice on the same.
Attention Seekers CEO, Phil Tucker :
“Through the vast experience of AD+D we are able to go big and go bold when dialing up the reach of Live moments in the video games calendar.”
In the games industry, we are seeing the most exciting changes for years, due to the emergence of gaming as a live spectator sport. Now it is time for it to take on a bigger stage, by showcasing gaming in revolutionary new formats, in compelling environments, and broadcast over live television, as well as online. We look forward to working in partnership with the games industry to define that live agenda
Despite eSports being massively popular on internet based streaming websites, it is still very naive on traditional mainstream media. Especially on TV, there are only a handful of shows that are eSports related. Eleague organised by Turner Studios is one such organisation which is pioneering a new era in eSports events.
The AD+D service will provide a one stop shop for all necessary details from planning to production.
Done+Dusted CEO :
We are delighted to head into a very exciting area of the live video business via a partnership with Attention Seekers, who bring huge experience of the gaming industry to the table
London-based Done + Dusted is a TV production media group that creates compelling content from stadiums, arenas, studios, and green-field sites across the globe. It was founded 16 years ago by Hamish Hamilton, Ian Stewart, Simon Pizey, and Melanie Fletcher, with partners David Jammy, Katy Mullan, and Guy Carrington.