Fnatic bets big on Apparel in eSports

Fnatic bets big on Apparel in eSports

Fnatic has been the pioneer in eSports with their teams doing successfully across multiple eSports titles. Founded 23 July 2004, the eSports organisation is based in London, UK.

Fnatic’s League of Legends team won the first ever League of Legends World Championship in 2011, and also holds the record for the most League of Legends Championship Series split titles, totalling five of the seven played so far. In the 2015 EU LCS Summer Split they became the first LCS team to finish a split undefeated. Because of their accomplishments Fnatic’s LoL team is usually considered the best western team in history.

Fnatic’s Counter-Strike team, which has traditionally been located in Sweden, is also considered one of the best of all time, having won three CS:GO Majors and winning many other tournaments in both the CS 1.6 and CS:GO eras.

EsportsInsider recently got in touch with Wouter Sleijffers, the CEO of Fnatic. Fnatic recently opened up their first physical store in London. Here are some excerpts from the post.

Do you see 2017 as the year the gambling world will ‘properly’ enter the space, to the extent it exists in some traditional sports? And what form will this take?

To be honest, I had expected more bookmakers to enter esports through sponsorships than is the case today.

On the other hand, of course it takes time to understand the esports landscape and properly provide a product, pricing, content, marketing etc. Esports is not just another book; it’s a complete new vertical with 24/7 matches so it needs a serious and complex operation behind it. Sponsorship is then just one piece of the puzzle.

I do think however, if done well, there’s a first-mover advantage, such as Bet365 being seen amongst the market leaders in in-game betting.

In November the cool looking Bunkr was opened as a temporary pop-up store in London’s Shoreditch. Why Shoreditch, why temporary and is it more brand marketing ploy than revenue stream?

The Bunkr is a big step forward in our vision for Fnatic and esports and the response has been overwhelmingly positive.

“It’s (the Bunkr) based in Shoreditch because Shoreditch itself is on the intersection of tech, fashion and innovation.”

It’s based in Shoreditch because Shoreditch itself is on the intersection of tech, fashion and innovation. We ran into this place and we like it a lot, so temporary could well become permanent whilst we’re looking to relocate our office the same building where Bunkr is located.

Other esports businesses have shown an interest to join and that would provide for a unique ‘esports collective’ in one of world’s most international cities.

Other esports businesses have shown an interest to join and that would provide for a unique ‘esports collective’ in one of world’s most international cities.

You can read the entire post on EsportsInsider.

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