Aernow is a service which amplifies the power of video to drive engagement, expand audiences and deliver business value – on YOUR terms.
They announced that they have partnered up with Ericson to provide a new experience for live events. The service will aim to provide real time data and video streaming for live events at 5G speeds.
What is Aernow?
Aernow is a global platform for powering immersive live experiences with frame-by-frame synchronisation and customised data visualisation, connects where virtual meets reality for esports, motorsports, and the entertainment industry’.
Greg Gill, President and CEO of Pirelli World Challenge :
Motorsport coverage is one of the most complex environments for live event streaming – and there’s no room for error. We’re excited to leverage the innovation from this collaboration, blurring the line between virtual and reality for our audience. This solution simplifies complex and expensive workflows while transforming the connected motorsports experience.
The first implementation of this technology will be used at CES 2017. Ericson and Aernow will be providing live data streaming as well as video streaming at the event.
Darcy Lorincz CTO of AerNow :
We are pleased to collaborate with Ericsson to bring innovation to contribution & delivery of Motorsports and esports content & experiences.
“Bringing thought leadership & innovative data/video solutions to solve complex challenges in the Motorsports market, while helping our customers and partners like Perelli Pirelli World Challenge to engage new audiences is at the core of our business. Teaming with Ericsson, will allow us to continue to take on these challenges with a deeper bench of expertise, technology & solutions where 5G meets media & motorsports.”
EsportsJunkie input :
Following a year which saw the integration of several sports organizations into eSports, such a wedding of motorsports, technology and eSports is the logical next step. This will enhance the experience for the end users, viewers and is definitely a welcome step.